The Story of Saint Mas
In the world of wine, every bottle of wine carries a story; and its founder is a visionary in pursuit of perfection. Henri Alphonse Morand, a wine enthusiast and expert, was determined to create a brand for wine that would satisfy his own palate. After going through countless tastings and discoveries, Saint Mas was born.
The Unicorn Symbol of Saint Mas
The symbol originates from the famous French tapestry "The Hunt of the Unicorn", a famous work of the Renaissance in the late 15th to early 16th century. It depicts a unicorn struggling to survive during a hunt, symbolizing a pure and free spirit that remains indomitable in adversity. This is not just about freeing oneself and fighting back, but also having the fighting spirit to pursue the freedom desired.
The Unicorn Symbol of Saint Mas
The symbol originates from the famous French tapestry "The Hunt of the Unicorn", a famous work of the Renaissance in the late 15th to early 16th century. It depicts a unicorn struggling to survive during a hunt, symbolizing a pure and free spirit that remains indomitable in adversity. This is not just about freeing oneself and fighting back, but also having the fighting spirit to pursue the freedom desired.
The Birth of the Saint Mas
The brand is inspired by the tricolor of
blue, white, and red
these colors symbolize French culture and spirit
liberty, equality, and fraternity
(Liberté, Égalité, Fraternité)
Liberty
The unicorn symbolizes purity and liberty. We advocate that anyone can freely choose and enjoy their own wine without unnecessary trade and grading restrictions.
Equality
The image of the unicorn is a universal symbol that transcends social classes and borders. The founder positioned Saint Mas as a high-quality wine for the people, and dedicated to sharing the enjoyment equally with everyone.
Fraternity
The unicorn represented benevolence and fraternity in the Renaissance. We hope that every glass of wine can bridge people emotionally, enabling them to enjoy mutual support and companionship during good times.
Henri Morand, the founder, began his journey in the Bordeaux region of France, the renowned world capital of wine and the holy land for many wine enthusiasts. It was here, a place rich in history, that he tasted exquisite wines from various wineries, thus deepening his understanding and appreciation of wine. During this journey, he decided on his preferences and yearned to create something that exhibits the unique flavor of Bordeaux while also appealing to his taste.
During a visit to the Metropolitan Museum of Art in New York. Henri Morand, was deeply inspired after seeing the artwork. He firmly believed that by enabling everyone to enjoy high-quality wine at their leisure is a respect for free and equal choices, and wine tasting would no longer just a "luxurious privilege" enjoyed by a few. Therefore, the unicorn was used as the brand symbol, linking it to the ideas of liberty, equality and fraternity, to propagate a brand new wine culture.。
When selecting wineries, Henri was uncompromising. He visited three top wineries in Bordeaux,、Languedoc, andCabardès,When selecting wineries, Henri was uncompromising. He visited three top wineries in Bordeaux, Languedoc, and Cabardès, carefully choosing three red wines that not only reflect the unique terroirs of various regions in France but also incorporate Henri’s own taste. The white wine was meticulously selected from southern France, with every aspect, from the grape sources to the winemaking process, reflecting his relentless pursuit of quality.
Saint Mas wine is Henri Morand's interpretation of life, art and aesthetics. He hoped that everyone could feel the passion and spirit when tasting it. In every toast, he wished for the people to savor not just the taste of the wine, but also the emotions and stories from the heart.